Why digital marketing?

Digital Marketing.
More and more small businesses are implementing digital marketing tactics to effectively reach and engage their target consumers online. ... Digital marketing tactics has proven to be the most cost-effective way to reach potential customers.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

1. Because Digital Marketing Levels the Online Playing Field
2. Because Digital Marketing Is More Cost-Effective than Traditional Marketing
3. Because Digital Marketing Delivers Conversion
4. Because Digital Marketing Helps Generate Better Revenues
5. Because Digital Marketing Facilitates Interaction with Targeted Audiences
6. Because Digital Marketing Caters to the Mobile Consumer
7. Because Digital Marketing Builds Brand Reputation
8. Because Digital Marketing Provides better ROI for Your Marketing Investments
9. Because Digital Marketing Earns People’s Trust
10. Because Digital Marketing Entices People to Take Favorable Action
11. Because Digital Marketing Makes You Ready for the Internet of Things
12. Because Digital Marketing Ensures Business Survival Online